It began with a location that reflected the ambition. The Oxley 1823 in Mermaid Beach isn’t just an office; it is a lifestyle statement. Working with Made For Studio, we crafted a fit-out defined by ‘luxe contemporary’ consisting of clean lines, natural stone, and duck-egg blue tones that anchor the brand to the sand. It is high performance real estate in a space that feels less like a boardroom and more like a coastal retreat.
One Year of WHITEFOX Gold Coast
Company
When WHITEFOX Gold Coast launched twelve months ago, the goal wasn’t to drift quietly into the lineup.
It was to catch the biggest wave in the set. To trade the tired tropes of blue suits and billboard smiles for something sharper, leaner, and far more sophisticated. Under the leadership of Nic Whitehead, that is exactly what happened.
But at WHITEFOX, aesthetic is nothing without output. In the first year alone:
- 30+ prestige transactions
- Significant seven figure deals across the Coast’s most elite enclaves
- Partnership with Luxury Developers Graya – Marty Fox’s shared alignment and vision with Rob and Andrew Graya, has now turned into a successful partnership. Their shared obsession with architectural excellence continues to lift the bar; resulting in sales to the value of tens of millions.
The standout? 120 Hedges Avenue (Roca & Bella). A $16.78M masterstroke. Between the off-plan digital strategy and the social campaign, we didn't just find buyers; we created an environment where demand exceeded supply, resulting in multiple offers and a price tag well above expectation.
Led by Nic and his ‘no noise, just execution’ philosophy, the team has become the Gold Coast’s most effective engine room. Powered by Elle Anderson, Dijana Speak, Kristian Whitehead, Sam Beechey, and Cody Brackenreg, and fortified by Associate Director Hayley Beswick and Sales Co-ordinator Kait Mannix ‘the actual boss’, this crew has dismantled the cowboy stereotype.
There are the stories that stay off the record, and then there’s the quiet, vital work of helping families transition into new communities. It is grit with a golden glow that we proudly offer our clients.
Our culture is simple: There’s no egos, we back each other and hold ourselves to high standards; enjoying the process along the way. Beyond the contracts and work ethic, there is a culture that’s family oriented. Whether it’s long lunches at Lars, Eska, or Sueño, or morning debriefs over coffee at Moustache and Alfred’s, the camaraderie is genuine. On weekends surfboards are taken to Mermaid and Burleigh, or family days spent at Talle Creek. We are locals at heart, but with a brand that provides an international reach others simply can't touch.
One year in, the message is clear: WHITEFOX Gold Coast hasn't just entered the market. We’ve removed the fluff, ditched the persona, and redefined the standard. We didn’t enter the market to participate. We entered to lead it.
